The RGS Business Unit of Avnet, Inc. Selects Amplidata Himalaya Software to Scale Heights of Big Data

Amplidata Adds New Storage OEM With Well-Established Channel

MILPITAS, Calif. – September 11, 2014 – Amplidata, the leader in object-based software defined storage software, today announced that RGS, a business unit of Avnet, Inc. (NYSE: AVT), has selected Amplidata’s Himalaya™ software to power the new RGS Object Storage for Active Data solution. The RGS system is designed for businesses looking to dramatically increase data availability to drive competitiveness, but have found scaling traditional storage systems introduces too much cost and complexity.

Himalaya was designed from the ground up to address demanding enterprise storage and cloud storage requirements. Optimized for Intel-based commercial-off-the shelf hardware, users can easily store and manage hundreds of terabytes to zettabytes of data in a single global namespace. 3D Elastic Scalability™ lets users independently scale namespace, performance and capacity in response to rapidly changing needs. Himalaya’s patented BitSpread® and BitDynamics® technologies dramatically reduce required capacity and operational overhead. Further, they provide greater than 15 nines data durability and continuous data integrity audit and repair that are essential at this scale.

“We are thrilled to partner with RGS to help organizations address the challenge managing enormous data growth,” said Sam Sirisena, Amplidata, senior vice president business development. “With the RGS Object Storage for Active Data, businesses can move beyond the cost and complexity of traditional storage and provide access to more data for use as a competitive advantage.”

Himalaya’s massive scalability, security and unbreakable data durability address the storage needs of cloud services, life sciences, media & entertainment, oil & gas, video surveillance, government and Fortune 500 enterprises, among others.

“The ability to efficiently and cost effectively manage big data is critical to organizational growth and differentiation in today’s competitive landscape,” said Scott MacDonald, vice president and general manager, RGS. “Amplidata’s Himalaya architecture represents a leap forward in data storage scalability, security and manageability and we have chosen it for the RGS Object Storage for Active Data solution because it provides the flexibility and ease of use our customers need, at a price point that is significantly more competitive than traditional storage systems.”

 To learn more about Amplidata Himalaya visit and for RGS solutions visit

About RGS
RGS, a business unit of Avnet, Inc. (NYSE: AVT), is a solutions integrator adept at tailoring hardware, software and a full suite of lifecycle services designed to meet the unique needs of customers across a wide range of end-market segments. RGS works to solve the business challenges of OEMs, independent software vendors (ISVs) and channel partners resulting in better cost optimization, deeper market penetration and accelerated sustainable growth for those customers. RGS leverages a wide array of innovative technologies from leading providers, as well as a portfolio of standard and customizable servers and purpose-built appliances developed in-house. RGS operates within the Avnet Electronics Marketing Americas business region of Avnet, Inc. More information about RGS can be found at

About Avnet, Inc.
Avnet, Inc. (NYSE: AVT), a Fortune 500 company, is one of the largest distributors of electronic components, computer products and embedded technology serving customers globally. Avnet accelerates its partners’ success by connecting the world’s leading technology suppliers with a broad base of customers by providing cost-effective, value-added services and solutions. For the fiscal year ended June 28, 2014, Avnet generated revenue of $27.5 billion. For more information, visit

About Amplidata
Founded in 2008, Amplidata offers software for object-based software defined storage for enterprises, service providers and OEMs. Patented BitSpread®, BitDynamics®, and GeoSpread technologies offers unbreakable durability at greater than 15 nines, up to zettabyte scalability and operating efficiency at a significantly lower cost than traditional systems. Named a “Cool Storage Company” in 2012, Amplidata is privately funded by Intel Capital*, Quantum*, Swisscom Ventures*, Endeavour Vision*, and Hummingbird Ventures*. The company’s US headquarters is in Milpitas, California with European headquarters in Lochristi, Belgium. Sales and support are worldwide. To learn more, visit

AmpliStor, Himalaya, BitSpread and BitDynamics are trademarks of Amplidata.
* Other names and brands are the property of their respective owners.


Media Contacts:
Seth Bobroff
Amplidata Marketing


Heidi Elliott
Avnet Electronics Marketing
Director, Marketing Communications