Amplidata Introduces AmpliStor, Optimized Object Storage for Massive – Scale Unstructured Data

Unbreakable and Ultra – efficient Storage System Is Ideal for Active Archives, Online Applications and Storage Clouds.
New AS20 Storage Appliance Has 20TB Capacity in 1U and Uses Less than 7 Watts per Terabyte.

Storage Networking World – Santa Clara, Calif. – April 5th, 2011 – Amplidata today unveiled the AmpliStor Optimized Object Storage (OOS) system at Storage Networking World in Santa Clara, California. AmpliStor is purpose-built to address the surging demand for petabyte- to exabyte- scale unstructured data storage for applications such as active archives, online media applications and storage clouds.

AmpliStor solves critical reliability and data integrity problems for high-density disk drives to enable unbreakable storage of large-scale data with new levels of storage efficiency and low- cost. The system enables a highly scalable, self-healing solution with virtually no limit on object sizes or on the number of objects that can be managed and stored. AmpliStor can seamlessly incorporate today and tomorrow’s disk densities to enable the lowest cost of ownership while future-proofing storage, thereby allowing businesses to address current storage needs while preparing for future requirements.

The explosive growth of digital media assets in a wide range of industries, including entertainment, manufacturing, finance, retail and e-commerce, has created a need to store tens of petabytes of data and beyond on a storage medium with much lower cost than traditional storage systems, but with more convenience and better access characteristics than magnetic tape. According to industry analysts, the need for large-scale storage and archiving solutions has never been greater, with the Internet alone expected to grow 35-fold to tens of zettabytes in the next decade, while the number of skilled people available to manage this will remain largely flat. This will require highly scalable and reliable storage systems that also provide high levels of automation in storage management with low cost.

AmpliStor completely solves the high-reliability issues common with RAID on multi-terabyte disk drives by utilizing Amplidata’s BitSpread™ technology to increase reliability by factors of 100,000 or more and nearly eliminate the chance of data loss. The system provides policy- driven reliability that enables tolerance against any number of faults, while protecting data integrity and enabling access and availability to data even during multiple simultaneous disk or storage node failures or data center outages. Additionally, AmpliStor requires 50-70 percent less underlying storage capacity to deliver this reliability, resulting in a cost savings of up to 90 percent over existing competing solutions.

“Our new AS20 “green” storage node provides an industry-leading storage density of 20TB per 1U at a new level of power-efficiency for disk-based storage,” said Wim De Wispelaere, CEO of Amplidata. “With power consumption well under 7 Watts per terabyte, the AS20 will enable customers to build massive-scale archive storage systems with the access performance and convenience of disk, but with very low operational power, cooling and rack space costs closer to those of tape.”

“The rapidly accelerating demand for data storage has surpassed the capabilities of RAID; its high usability cost has made it increasingly less affordable even as its data protection becomes less reliable,” said Marc Staimer, president and CDS of Dragon Slayer Consulting. “For IT organizations to stay ahead of their data storage demands, they will require an ultra- reliable, high-performance storage solution that self-manages, self-heals and scales for the billions of files or objects that need to be stored securely. Amplidata’s AmpliStor fills this void today.”

AmpliStor provides native and easy-to-use object interfaces to provide simple access to storage services, with a choice of http/REST, Python or C language APIs. This allows AmpliStor services to be used natively from web-based online applications, through a scriptable command line interface (CLI) or embedded in VAR and OEM applications.

AmpliStor provides plug-and-play storage node scalability, self-monitoring and healing technology on every storage node, through BitDynamics™ software. The BitDynamics agent executes out-of-band to perform continuous data integrity verification checks on the stored data, optimize stored data and automatically self-heal the system in background and in parallel to minimize impact on system performance while these tasks are running.

“Data storage challenges are increasing dramatically through the need to manage mountains of data, and to deliver it effectively to massive numbers of users,” said Akash Zaraf, managing director and CEO of Zenith Infotech, LTD. “AmpliStor provides us with the highest-levels of storage reliability, at a new level of efficiency that enables Zenith Infotech to deliver cost- effective solutions to our customers.”

Key Features of AmpliStor

Unbreakable Storage

  • System is nearly impervious to data loss, with reliability levels 100,000+ times higher than RAID
  • Data integrity is continuously verified and assured through BitDynamics
  • Supports any level of fault-tolerance through user-driven reliability policies
  • Data is always protected and can be accessed even during multiple disk failures

Massively Scalable with Minimal Intervention

  • Ability to scale seamlessly to support hundreds of petabytes of storage
  • Supports billions of objects regardless of size
  • Scales out performance to gigabytes-per-second
  • Nearly zero human intervention required due to automated management and self-healing

Simple Object Access

  • Easy-to-use native object interfaces, including http/REST and Python
  • Simple PUT, GET, DELETE style access to storage services


  • Does not require multiple data copies or replication for reliability, reduces storage overhead and capex up to 70 percent
  • Less than 7 Watts per terabyte enables 90 percent less power consumption than traditional disk storage systems
  • Super-dense AS20 storage nodes with 20TB capacity in low-cost 1U rack-mount module

About Amplidata
Amplidata was founded in 2008 when a team of storage veterans started to develop the technology that would become the foundation of AmpliStor, an Optimized Object Storage system for unstructured data. The technology provides the highest storage reliability and availability levels at the lowest possible cost. AmpliStor scales beyond petabytes and requires
50-70% less storage capacity to protect data compared to traditional solutions.

The Amplidata team consists of storage experts who also helped build the success of
DataCenter Technologies (acquired by Symantec in 2005) and Dedigate (acquired by Terremark in 2005). The development team is responsible for patent-pending distributed storage innovations. Amplidata has its operational headquarters at the Innovation Center in IT Valley in Lochristi, near Gent, Belgium. R&D are located in Belgium and India, sales and support are represented in a number of countries in Europe and North America. More information can be found at

Tom Leyden
+32 473 92 22 11

Kenn Durrence
The Hoffman Agency for Amplidata (408) 975-3000



Amplidata closes € 2.5 Million Series A funding

Lochristi, Belgium – May 26, 2010 – Amplidata, an innovator in next-generation distributed storage technology for public and private clouds, announced today that it has successfully closed a first round of institutional funding, totaling €2.5M, with Big Bang Ventures.

Belgium-based Amplidata provides unbreakable storage technology that is ten thousand times more reliable than current RAID based technologies, requires three times less storage and power and is thereby five times less expensive than current storage solutions. The Amplidata Distributed Storage System fundamentally changes the way how data is stored. The company’s patent pending BitSpread encoding technology offers the scalability and ease-of-use of a next generation RAIN grid, creating a 10,000 times more reliable alternative  to  RAID.  Through  more  efficient  usage  of  power  and  raw  storage  capacity,  Amplidata drastically decreases the storage cost. Amplidata easily scales up to tens of Petabytes.

The company is addressing some of the inherent weaknesses of high capacity disk systems, such as performance, bit error rates, mean time between failures and RAID rebuild times which have not improved sufficiently to keep up with the explosion of digital storage needs.

Amplidata was in founded in 2008 by Wim De Wispelaere (CEO) and Wouter Van Eetvelde (COO), two storage veterans. They have been involved in the development and launch of several innovative products and  technologies.    Serial  entrepreneur and  high-tech visionary Kristof De  Spiegeleer is  the  primary investor. Commenting on the new funding round, Kristof De Spiegeleer said, “It is a pleasure to work with Big Bang Ventures again. Our past successes have proven that they contribute a lot through their understanding of the market and experience in helping start-up organizations successfully expand.”

Wim De Wispelaere clarifies: “After having booked our first successful deployments of the BitSpread technology, the BBV investment will allow us to ramp up sales and marketing activities across Europe and in the US. The introduction of high capacity SATA disks represents a huge opportunity to store massive amounts of digital data. But as RAID does not work on these, it requires a paradigm shift to build reliable and easy to manage storage systems with them.  Amplidata BitSpread is the first to combine high reliability and scalability with high efficiency and performance.”

The trio De Spiegeleer, De Wispelaere and Van Eetvelde was previously successful with DataCenter Technologies  (acquired by Symantec) and Dedigate (acquired by Terremark). De Spiegeleer also added Q-Layer (acquired by SUN Microsystems) to his track record.

Frank Maene, Managing Partner of Big Bang Ventures, on the talent of De Spiegeleer, “We have successfully worked several times with Kristof over the last ten years and I consider him to be one of the most driven and successful entrepreneurs that I know.” Maene sees very high potential for the Amplidata technology. “The Amplidata technology meets the three main requirements for storage in the age of cloud computing. It is the most reliable storage solution out there with the highest possible efficiency and it is ultimately scalable. They rightfully call it unbreakable technology.”

About Amplidata
Amplidata was founded in 2008 by a team of storage veterans who developed BitSpread technology to
build  the  first  unbreakable storage  system.  Amplidata responds to  the  market’s need  by solving the problems traditional technologies face and guarantees ultimate availability on all storage tiers. Leveraging distributed storage technologies, Amplidata enables customers to build highly available storage infrastructures at significantly reduced cost.

The  Amplidata  team  consists  of  storage  experts  who  also  helped  build  the  success  of  DataCenter
Technologies (acquired  by  Symantec  in  2005)  and  Dedigate  (acquired  by  Terremark in  2005).  The
development team is responsible for patent-pending distributed storage innovations. Amplidata has its operational headquarters at the Innovation Center in IT Valley in Lochristi, near Gent, Belgium. R&D are located in Belgium and Egypt, sales and support are represented in a number of countries in Europe and North America. More information can be found at

About Big Bang Ventures
Big  Bang  Ventures  is  an  early  stage  venture  capital  fund  for  high-growth  information  technology
companies. In addition to funding, Big Bang Ventures leverages its extensive operational experience and worldwide network to actively help startups accelerate their growth. Past investments include Avinity (acquired  by  ActiveVideo  Networks);  DataCenterTechnologies  (acquired  by  Symantec);  Dedigate (acquired by Terremark); Q-layer (acquired by Sun Microsystems) and Clear2Pay, a leading payments technology company.
The fund focuses on the ICT sectors of enterprise software/SAAS, digital media and e-commerce, gaming, mobile applications, infrastructure software and storage. For more info, see

Wim De Wispelaere Amplidata NV Antwerpsesteenweg 19
B-9080 Lochristi, België Tel: +32 9 324 25 90

Frank Maene
Big Bang Ventures
Hangar 26
Rijnkaai 98
B-2000 Antwerpen
T: +32 477 20 17 82