Amplidata Closes $8M Funding Round with Big Bang Ventures, Endeavour Vision, Intel Capital and Swisscom

 

New capital to accelerate company’s business growth and development

Lochristi, Belgium and Redwood City, CA — 29th February 2012 —Amplidata, an innovator in high-­‐performance object storage technology, announced today that it has completed a Series C round of funding totaling $8 million from investors Big Bang Ventures, Endeavour Vision, Intel Capital and Swisscom.

Amplidata provides AmpliStor, an optimized object storage solution for “big data” applications. It enables customers to deploy petabyte-­‐scale storage infrastructures that meet the highest availability and performance requirements at the lowest possible cost.

Unstructured data stored in public and private content archives represents 80% of the total data storage growth projected for the coming decade. AmpliStor addresses the needs for big data storage as it scales to multi-­‐petabyte capacity and protects data with policy-­‐driven durability to ten nine’s and beyond. Amplidata technology also provides scalable high throughput, which makes it suitable for the most demanding media applications. AmpliStor minimizes the required overhead in disk capacity and resulting power consumption in comparison to typical multi-­‐copy cloud storage implementations. It also features data integrity assurance, and self-­‐healing capabilities to further lower the total cost of the storage system by 50%-­‐70%.

Amplidata’s BitSpread technology provides an ultra-­‐high throughput implementation of erasure coding to optimize data healing and durability. This key component of the AmpliStor solution enables deployment in throughput sensitive applications in a wide range of industries such as Media & Entertainment, in addition to big data archiving applications.

“During 2011, Amplidata gained significant traction with digital media deployments and reference projects such as Montreux Jazz live video archive,” said Dominique Pitteloud, partner at Endeavour Vision in Geneva. “The additional funding will support further development of the sales and support organization in the US, Europe and Asia.”

The demand for more efficient storage products has grown rapidly as data capacities have increased exponentially, placing data center budgets under pressure. With AmpliStor, customers benefit from the system’s scalability and performance while reducing the cost of storing data” said Wim De Wispelaere, CEO of Amplidata. “We are pleased that Big Bang Ventures, Endeavour Vision, Intel Capital and Swisscom have chosen to support Amplidata in this growth round. This investment will allow us to accelerate our business in worldwide big data accounts.”

About Big Bang Ventures
Big Bang Ventures is an early stage venture capital fund for high-­‐growth information technology companies. In addition to providing capital, the fund’s team leverages its extensive operational experience and worldwide network to actively help startups accelerate their growth. Past investments include Avinity (acquired by ActiveVideo Networks); DataCenterTechnologies (acquired by Symantec); Dedigate (acquired by Terremark); Q-­‐layer (acquired by Sun Microsystems) and Clear2Pay, a leading payments technology company. The fund focuses on the ICT sectors of enterprise software/SAAS, digital media and e-­‐commerce, gaming, mobile applications, infrastructure software and storage. The team currently invests from its third fund, called Hummingbird Ventures. For more info, see www.hummingbird-­‐ventures.com.

About Endeavour Vision
Endeavour Vision combines a team of experienced venture capital professionals who have collectively invested in over 80 companies in 12 countries in both the Life Sciences and Information/Communication Technology sectors for the last 20 years. The firm invests in early stage companies which have the potential to become global leaders. Recent investments in the technology sector include Kobojo, Quid, Amplidata, Paper.li, Spartoo and Retailo. For more information, please visit www.endeavourvision.com.

About Intel Capital
Intel Capital, Intel’s global investment and M&A organization, makes equity investments in innovative technology start-­‐ups and companies worldwide. Intel Capital invests in a broad range of companies offering hardware, software, and services targeting enterprise, mobility, health, consumer Internet, digital media, semiconductor manufacturing and cleantech. Since 1991, Intel Capital has invested more than US$10.4 billion in over 1,212 companies in 51 countries. In that timeframe, 194 portfolio companies have gone public on various exchanges around the world and 289 were acquired or participated in a merger. In 2011, Intel Capital invested US$526 million in 158 investments with approximately 51 percent of funds invested outside the U.S. and Canada. For more information on Intel Capital and its differentiated advantages, visit www.intelcapital.com.

About Swisscom Ventures
Swisscom Ventures is the corporate venturing arm of Swisscom AG – Switzerland’s leading telecom operator. The group was founded in 2005 as a division of Swisscom’s group level activities, and is focused on investing in early-­‐stage growth companies with strategic relevance to Swisscom and its operating business lines.”

About Amplidata
Amplidata launched AmpliStor, an Optimized Object Storage solution for big data in 2008 after a team of storage veterans had researched and develop the BitSpread technology over several years. The technology provides the highest storage reliability and performance at the lowest possible cost. AmpliStor scales beyond petabytes and requires 50-­‐70 percent less storage capacity to protect data compared to traditional solutions.

The Amplidata team consists of storage experts who also helped to build the success of DataCenter Technologies, Dedigate and Q-­‐layer. The development team is responsible for patent-­‐pending distributed storage innovations.

Amplidata is a privately funded company that has received investments from Endeavour Vision, Big Bang Ventures, Swisscom Ventures and Intel Capital. Operational headquarters are in Lochristi, Belgium. US Headquarters are in Redwood City. Sales and support are represented in a number of countries in Europe, North America and Asia. More information can be found at www.amplidata.com.

Contacts
Tom Leyden
+32 473 92 22 11 tom.leyden@amplidata.com
Federica Monsone
Amplidata European PR Representative
A3 Communications
+44 (0) 1252 875 203 fred.monsone@a3communications.co.uk
Mary Kae Marinac
Amplidata US PR Representative
978-­‐685-­‐3136 mkm@mkm

Amplidata Names Storage Veteran Mike Wall As New CEO, Wins Additional $6M Funding

Wall’s Industry Depth To Help Company Accelerate Growth And Capture Big
Data Storage Cloud Opportunities; Funding To Fuel Sales and Marketing Expansion

Redwood City, CA and Lochristi, Belgium — September, 12 2012 —Amplidata, an innovator  in  object-based  storage  technology,  announced  today  that  it  has  named storage  industry  veteran  Mike  Wall  as  its  new  CEO.       Wall  has  been  Amplidata’s chairman since April 2012, and replaces founder Wim De Wispelaere who becomes Amplidata’s chief technology officer.   Wall, formerly president and CEO of storage innovator Atempo, was a founding member of the management team that developed Intel Corporation’s storage division.  He brings over 30 years of enterprise IT industry leadership to the opportunity of propelling Amplidata’s growth during this renaissance in enterprise IT as CIOs reinvent their data centers for higher performance at lower cost.

Amplidata today also announced that it received $6 million in additional funding, including funding from new investor Quantum Corp. (NYSE: QTM), a proven global expert in data protection and Big Data management, as well as participation from all previous investors.  Quantum, one of its OEM partners, is integrating Amplidata’s optimized object storage technology into a new family of Big Data management and tiered storage solutions.  Other venture capital investors in this round are Intel Capital, Swisscom Ventures, Hummingbird Ventures and Endeavour Vision.  Today’s funding reflects a total $20 million invested in Amplidata to date.

Amplidata is the leading vendor answering the Big Unstructured Data opportunity by enabling organizations to efficiently monetize their large, mostly inactive data stores. With its Rateless Erasure Coding technology, Amplidata uses “heavy math” to provide petabyte-scale storage infrastructures that meet the highest availability and performance requirements at the lowest possible cost.   Amplidata’s N-way protection allows 100% data accessibility over the extended content lifecycle even when disks fail or entire sites go down.  Its systems reduce the chance for data loss to less than one in
15-9’s — that’s 99.9999999999999% data durability, the highest on the market.

“There’s enormous opportunity for Amplidata as we enter the post-RAID era,” said Mike Wall, CEO of Amplidata.  “I’ve never seen a technology that has so singularly impressed everyone who tests it.  We’re challenging the status quo of traditional data storage infrastructures and making possible what was previously impossible for Big Unstructured Data applications.  Backed by fresh funding and an invigorated team, we’re the name to watch in the object storage sector.”

About Amplidata
Founded in 2008, Amplidata provides AmpliStor® optimized object storage solutions for Big Unstructured Data. Its patent-pending BitSpread® erasure coding technology provides the highest storage reliability and performance at the lowest possible cost – scaling beyond petabytes and requiring 50-70% less storage capacity to protect data compared to traditional solutions.

The Amplidata team consists of storage experts behind the success of DataCenter Technologies, Dedigate and Q-layer.  Named a “Cool Storage Company” in 2012, Amplidata is privately funded by Intel Capital, Quantum, Swisscom Ventures, Endeavour Vision and Hummingbird Ventures. Operational headquarters are in Lochristi, Belgium with US headquarters in Redwood City and sales and support worldwide. www.amplidata.com.

Contacts
Tom Leyden
+32 473 92 22 11 tom.leyden@amplidata.com

Federica Monsone
Amplidata European PR Representative
A3 Communications
+44 (0) 1252 875 203 fred.monsone@a3communications.co.uk

Mary Kae Marinac
Amplidata US PR Representative
978-685-3136 mkm@mkmarinac.com

# #  #

AmpliStor is a registered trademark of Amplidata.  All other trademarks are the property of their respective owners.

Amplidata Is Object (Storage) Of Desire For Quantum

OEM Relationship Reconfirms Amplidata’s Leadership in Big Data Storage Technology

Redwood City, CA and Lochristi, Belgium May 11, 2012 – Amplidata, innovator in optimized object storage technology, today announced that its AmpliStor® XT technology has been chosen by Quantum, a proven global expert in data protection and big data management, for integration into new tiered storage and management solutions Quantum plans to offer. As a result of this OEM relationship, customers will be able to better address the challenges currently presented by Big Unstructured Data.

Increasing corporate knowledge is one of the main reasons behind the trend to store massive amounts of data: organizations want to retain as much information as they can in order to maintain and grow their business advantage. However, traditional disk technologies face reliability, scalability and cost issues when scaled to Petabytes and beyond. Amplidata’s BitSpread™ Optimized Object Storage technology for Big Data, delivers the highest levels of data durability – ten 9’s, fifteen 9’s or beyond – in the market to provide 100% data accessibility over the extended content lifecycle and continuous access to content even when disks fail or entire sites have outages.

With Amplidata’s recently announced extreme throughput version of the BitSpread™ technology, a single system can be scaled across multiple racks to provide up to 10’s of Gigabytes per second of I/O, with near linear scaling of throughput as the system grows. This makes the Amplidata technology the fastest on the market while consuming 50-70% less disk overhead than traditional storage systems.

Amplidata’s technology offers increased availability and accessibility of long-term content while reducing the necessary investments in terms of management time and cost. Customers can scale their AmpliStor system as required by simply adding high density storage nodes on the fly. There is no reconfiguration required, and no forklift upgrades. “Big Data is the new normal for many high-growth market segments including broadcasting genomics, manufacturing and financial services,” said Wim De Wispelaere, CEO of Amplidata. “Amplidata’s optimized object storage allows customers to meet even their most demanding growth predictions about unstructured data with unimagined scalability, and cost efficiency. The partnership confirms the importance of object storage for the industry and clearly identifies Amplidata as the technology leader for object storage and erasure coding technologies,” he said.”

About Amplidata
Amplidata launched AmpliStor, an Optimized Object Storage solution for big data in 2008 after a team of storage veterans had researched and develop the BitSpread technology over several years. The technology provides the highest storage reliability and performance at the lowest possible cost. AmpliStor scales beyond petabytes and requires 50-70 percent less storage capacity to protect data compared to traditional solutions.

The Amplidata team consists of storage experts who also helped to build the success of DataCenter Technologies, Dedigate and Q-layer. The development team is responsible for patent-pending distributed storage innovations. Amplidata is a privately funded company that has received investments from Endeavour Vision, Big Bang Ventures, Swisscom Ventures and Intel Capital. Operational headquarters are in Lochristi, Belgium. US Headquarters are in Redwood City. Sales and support are represented in a number of countries in Europe, North America and Asia. More information can be found at www.amplidata.com.

Contact
Tom Leyden
+32 473 92 22 11 tom.leyden@amplidata.com
Federica Monsone
Amplidata European PR Representative
A3 Communications
+44 (0) 1252 875 203
fred.monsone@a3communications.co.uk
Mary Kae Marinac
Amplidata US PR Representative
978-685-3136 mkm@mkmarinac.com

Amplidata Debuts AS30 Object Storage Module at NAB

50% More TB, While Using About The Same Power As a 60-Watt Light Bulb; Enables Greener Data Centers and Enables over One Petabyte per Rack

Redwood City, CA and Lochristi, Belgium— 16th April 2012 — Amplidata, an innovator in high-performance object storage technology, announced today the immediate availability of the AS30 storage module for the AmpliStor XT Storage System for Big Data. Featuring 30TB of capacity in a compact, modular 1U form factor, Amplidata’s AS30 module is bigger, greener, and exceptionally suited for Big Unstructured Data applications found in media & entertainment applications, as well as other markets. The AS30 provides 50% more storage capacity than Amplidata’s previous generation of appliance. In addition, because it uses 30% less power than other storage appliances, the AS30 offers the industry’s highest energy efficiency, requiring only 2.2 Watts per TB (idle) and 3.3 Watts per TB (under load) – roughly the equivalent power of a 60-watt light bulb for the entire 30TB module. An AmpliStor system utilizing the AS30 can deploy 1.2PB of storage capacity in a standard data center rack, and can span multiple racks for ultra-dense multi-petabyte deployments.

The AS30 is the centerpiece of Amplidata’s AmpliStor optimized object storage solution for “big data” applications, and was announced today timed with the National Association of Broadcasters (NAB) event in Las Vegas.

Amplidata’s AS30 enables customers to deploy petabyte-scale storage infrastructures that meet the highest availability and extreme throughput requirements at the lowest possible cost. This storage module leverages low-power 3TB SATA disk drives and low-power processor technology to reduce energy consumption, and utilizes them in a parallel processing storage pool. Compared to traditional RAID systems, the AS30 is 70% more power efficient, dramatically reducing energy bills and cost of ownership.

Combined with the AmpliStor high-performance Controllers, and Amplidata’s unique BitSpread erasure encoding software, the AS30 provides a breakthrough in total storage system power efficiency at only a few Watts per Terabyte, without any sacrifices in throughput for Big Data applications. The system protects data stored on the AS30 to the ten
9s, 15 9s or beyond as enabled by BitSpread erasure coding software, which ensures bit- perfect data integrity protection for every stored object against all forms of errors or corruption.

“With 4K and 3D video formats, Media & Entertainment is certainly a major force in driving Petabyte scale storage requirements for big unstructured data,” said Randy Kerns, senior strategist at The Evaluator Group.  “With its high-density, low-power storage solution, Amplidata’s AmpliStor with the AS30 storage module are a highly-efficient answer to Big Data demands particularly for media & entertainment applications requiring live video archives.  The BitSpread forward error correction using erasure coding answers the Media & Entertainment market demands for absolute data integrity as well,” he said.

“AmpliStor was designed to dramatically reduce the cost of storing petabytes of big unstructured data, and with the AS 30 we’re taking storage density to an even greater level,” said Wim De Wispelaere, CEO of Amplidata.  “With the AmpliStor XT controllers we are now able to provide near-linear scaling of throughput at multi-gigabytes per second – speed that allows even Big Data payloads to be processed at blazing speed.   And these low-power AS
30 nodes enable data centers to deploy Petabytes of storage capacity per rack given the
power delivery limitations within the data center.”

AmpliStor fully leverages 10 Gigabit Ethernet network interfaces to provide scalable, high- throughput in conjunction with industry-leading power efficiency. AmpliStor’s BitSpread Erasure Coding is unique in enabling these levels of throughput, storage durability and low- cost of ownership.

Amplidata’s AS30 is priced starting under $0.60 per Gigabyte.  Amplidata is showcasing the
AS30 at today’s NAB show in Las Vegas its booth #SL 12507.

About Amplidata
Amplidata launched AmpliStor, an Optimized Object Storage solution for big data in 2008 after a team of storage veterans had researched and develop the BitSpread technology over several years. The technology provides the highest storage reliability and performance at the lowest possible cost. AmpliStor scales beyond petabytes and requires 50-70 percent less storage capacity to protect data compared to traditional solutions.

The Amplidata team consists of storage experts who also helped to build the success of DataCenter Technologies, Dedigate and Q-layer. The development team is responsible for patent-pending distributed storage innovations.

Amplidata is a privately funded company that has received investments from Endeavour Vision, Big Bang Ventures, Swisscom Ventures and Intel Capital. Operational headquarters are in Lochristi, Belgium. US Headquarters are in Redwood City. Sales and support are represented in a number of countries in Europe, North America and Asia. More information can be found at  www.amplidata.com.

Contact
Tom Leyden
+32 473 92 22 11 tom.leyden@amplidata.com

Federica Monsone
Amplidata European PR Representative
A3 Communications
+44 (0) 1252 875 203
fred.monsone@a3communications.co.uk

Mary Kae Marinac
Amplidata US PR Representative
978-685-3136 mkm@mkmarinac.com

###

Michael Wall Appointed Executive Chairman of Amplidata Board of Directors

Redwood City, CA and Lochristi, Belgium – April 11, 2012 –  Amplidata, innovator in unbreakable object-based storage technology, today announced that it has appointed current board member Michael Wall as executive chairman of its board of directors. In this role, Wall will  advise  senior  management  on  growth  strategies  and  help  accelerate  Amplidata’s business worldwide.

Wall,  a  founding  member  of  the  management  team  that  developed  Intel  Corporation’s storage division, has over 30 years of industry leadership experience, including 14 years specifically in storage.  His previous roles include president and CEO at Atempo.

Wim De Wispelaere, co-founder and CEO of Amplidata, says “Mike is an industry veteran and has impressive  experience  in the storage  industry  at a global  scale.  We will greatly benefit from his continued expertise and guidance as we strengthen Amplidata’s position as a leader in storage technology innovation.”

Commenting on his appointment, Wall adds, “I am delighted to accept a more active role with Amplidata.  Legacy  RAID  based  storage  systems  are  incapable  of maintaining  necessary levels  of  data  resiliency  and  performance  to  support  21st   century  Big  Data  applications. Amplidata is clearly changing the way big unstructured  data is stored and it is one of the
most innovative players currently in this market. ”

Amplidata’s board members also include:

  • Kristof De Splegeleer, founder of Amplidata, Wim De Wispelaere, founder and CEO
  • Dominique Pitteloud, partner at Endeavour Vision
  • Frank Maene, managing partner at Big Bang Ventures

Wall holds a Bachelor of Arts degree in Economics from the State University of New York at Stony Brook as well as a Masters of Management Sciences from Averill Harriman College for Urban and Policy Sciences, at SUNY Stony Brook.

About Amplidata
Amplidata launched AmpliStor, an Optimized Object Storage solution for big data in 2008 after a team of storage veterans had researched and develop the BitSpread technology over several years. The technology provides the highest storage reliability and performance at the lowest possible cost. AmpliStor scales beyond petabytes and requires 50-70 percent less storage capacity to protect data compared to traditional solutions.

The Amplidata team consists of storage experts who also helped to build the success of DataCenter Technologies, Dedigate and Q-layer. The development team is responsible for patent-pending distributed storage innovations.

Amplidata is a privately funded company that has received investments from Endeavour Vision, Big Bang Ventures, Swisscom Ventures and Intel Capital. Operational headquarters are in Lochristi, Belgium. US Headquarters are in Redwood City. Sales and support are represented in a number of countries in Europe, North America and Asia. More information can be found at  www.amplidata.com.

Contact
Tom Leyden
+32 473 92 22 11 tom.leyden@amplidata.com

Federica Monsone
Amplidata European PR Representative
A3 Communications
+44 (0) 1252 875 203
fred.monsone@a3communications.co.uk

Mary Kae Marinac
Amplidata US PR Representative
978-685-3136 mkm@mkmarinac.com

###

Amplidata Takes Big Data Head On With AmpliStor XT Object Storage

Major New Release of AmpliStor System Software Adds eXtreme Throughput (XT) for Big Unstructured Data Applications

Lochristi, Belgium — April 4, 2012 —  Amplidata, an innovator in high-performance object storage, announced today AmpliStor XT, the latest version of its system software featuring major enhancements in performance and functionality for handling Big Unstructured Data in media, online, scientific and live archive applications. This major new release empowers its users with eXtreme Throughput (XT) and a wide set of enhancements for:

  • Performance: dramatic speedups in throughput plus new object caching features. The nearly linear scaling of throughput makes AmpliStor XT the perfect complement to Big Unstructured Data applications.
  • Streamlined application development: API enhancements for http/REST and .Net applications speed up development and provide enhanced security for online applications
  • Ease of management: with an improved GUI for monitoring and reporting, SNMP support to allow alerting and browsing in common frameworks, and automated installation of Petabyte scale and beyond deployments.

With this latest version, a single AmpliStor system can be scaled across multiple racks to provide up to 10’s of Gigabytes per second of I/O, with near linear scaling of throughput as the system grows. Each individual AmpliStor Controller delivers up to 750 Megabytes per second of aggregate throughput, enabling a single system rack with multiple controllers to provide multi-gigabytes per second of throughput. This throughput is essential for many of today’s mission-critical applications in media and entertainment, finance and medical industries. Enhancements to Amplidata’s patent-pending BitSpread Erasure Coding software, the industry’s first rateless erasure coding, now allows AmpliStor to drive 10 Gigabit Ethernet network interfaces to full capacity per storage controller.

AmpliStor XT incorporates a new object caching capability that allows AmpliStor controllers to be configured with variable sized object caches in either solid state (SSD) or hard-drive (HDD) based caches. The capability further optimizes the performance of AmpliStor for applications where objects are accessed repeatedly, or for geographically-spread deployments where objects are retrieved over higher-latency (WAN) based networks. This avoids repeated transfers of objects and allows immediate access once objects have been cached in the controllers.

“Amplidata’s technology is unique: rateless erasure coding ensures extreme data durability and their high-performance codec gives the speed needed to handle Big Data,” said Robin Harris, chief analyst at StorageMojo.com.   “Combined with the innate scalability of object storage, Amplidata brings welcome capabilities to live archive applications managing huge capacities.”

Rapid application development and integration is critical to Big Data deployments.  AmpliStor XT provides numerous enhancements to streamline these applications.

  • The AmpliStor http/REST interface now supports extensible metadata, to enable applications to store and manage custom key/value pairs to augment object payloads.
  • To better support online and cloud-based applications, a new authentication capability is enabled through http/REST.
  • For customers developing applications in Microsoft environments, AmpliStor XT provides a native .Net SDK to AmpliStor storage services, enabling complete development in the .Net framework.

In addition, AmpliStor XT includes a major set of management upgrades that further augments the AmpliStor value proposition of enabling very low operating costs.

  • To maximize the productivity of administrators, enhancements to the AmpliStor GUI include detailed performance monitoring, trending and graphing capabilities.
  • Management of large system deployments is streamlined through installation and upgrade capabilities, allowing multiple storage nodes or racks to be added in parallel.
  • The system supports full SNMP alerts and traps, plus browsing of system parameters through an SNMP MiB.
  • It also offers improved management of the system platform, including advanced disk management and mixed density storage pools.

“Our AmpliStor XT software directly addresses customer requirements for very fast ingest of and access to Big Data, and improved manageability at large scale,” said Wim De Wispelaere, CEO of Amplidata.  “Customers and partners are now AmpliStor-enabling their applications for use cases that support both online and live archives applications including those dealing with the eXtreme Throughput required for media and scientific payloads.”

About Amplidata
Amplidata launched AmpliStor, an Optimized Object Storage solution for big data in 2008 after a team of storage veterans had researched and develop the BitSpread technology over several years. The technology provides the highest storage reliability and performance at the lowest possible cost. AmpliStor scales beyond petabytes and requires 50-70 percent less storage capacity to protect data compared to traditional solutions.

The Amplidata team consists of storage experts who also helped to build the success of DataCenter Technologies, Dedigate and Q-layer. The development team is responsible for patent-pending distributed storage innovations.

Amplidata is a privately funded company that has received investments from Endeavour Vision, Big Bang Ventures, Swisscom Ventures and Intel Capital. Operational headquarters are in Lochristi, Belgium. US Headquarters are in Redwood City. Sales and support are represented in a number of countries in Europe, North America and Asia. More information can be found at  www.amplidata.com.

Contact
Tom Leyden
+32 473 92 22 11 tom.leyden@amplidata.com

###

Amplidata Analyzes Big Data Challenges For Media & Entertainment At Digital Asset Mgmt. (DAM) Conference

New Ways To Turn Un-­mined Data Into Gold To Be Presented In Panel Discussion,  Wednesday, February 22 In Los Angeles, CA

Redwood City, CA. And Lochristi, Belgium, February 15, 2012  – Amplidata along with Warner Brothers and other media and entertainment (M&E) industry leaders will discuss the challenges presented by “Big Data” applications – and new ways to capitalize on them -­‐      at the Createasphere Digital Asset Management (DAM) conference on Wednesday, February 22 in Los Angeles, CA.

The M&E industry knows the pain of unstructured data all too well, with its rich media content repositories demanding massive storage capacity, scalability and performance, particularly as the amount of video and image content, geospatial data, and other large documents continues to grow.  Traditionally M&E end users have employed file-­‐oriented storage as their primary data storage approach.  However as the industry hits the limits of what file systems can handle, many organizations are embracing newer object storage paradigms as a way to optimize efficiency and reduce costs.

In this panel discussion, moderated by former storage industry analyst and blogger Robin Harris (www.storagemojo.com), Amplidata and three other leading firms will examine the issues linked to scope and size of data that has moved past terabytes and into multi-­‐petabyte scale. After a perspective on the challenges faced by one such executive at Warner Brothers, the panel will discuss the difference between Big Data as applied to the analytics function, and Big Data as unstructured data -­‐   and what this means for the media & entertainment industry.  It will survey technologies for building live, scalable and cost efficient archives behind smart applications, and review such considerations as optimized data transfer requirements and the importance of separating the storage and application layers. Attendees will leave the session with a new insight on ways to turn their organizations’ un-­‐mined information gold into new services and revenues.

Amplidata is a leading provider of object storage solutions, a new paradigm that can efficiently store massive amounts of unstructured data via its patent-­‐pending BitSpread erasure coding technology, the highest levels of data durability. This key component of its AmpliStor object storage appliance enables the system to be deployed in a wide range of Big Data archiving applications, and across a broad spectrum of industries such as Media & Entertainment.

WHAT:  “Big Challenges with Unstructured Information”

WHO: Tom Leyden, Amplidata, along with Robin Harris, StorageMojo.com, and executives from Warner Brothers, MarkLogic, and BitSpeed

WHEN: Wednesday, February 22, 2012 at 3:30 p.m. PT

WHERE:  Beverly Hilton, Los Angeles, CA

About Amplidata
Amplidata was founded in 2008 by a team of storage veterans who developed the technology that
would become the foundation of AmpliStor, an Optimised Object Storage system for unstructured data. The company is privately-­‐funded with investments from Hummingbird Ventures, Endeavour Vision and Swisscom Ventures. Operational headquarters are at the Innovation Center in IT Valley in Lochristi, near Gent, Belgium, with US Headquarters in Redwood City, Calif. www.amplidata.com

Contact
Tom Leyden Amplidata
+32 473 92 22 11 tom.leyden@amplidata.com

Federica Monsone
European PR Representative for Amplidata
A3 Communications
+44 (0) 1252 875 203
fred.monsone@a3communications.co.uk

Mary Kae Marinac
US PR Representative for Amplidata
978-­‐685-­‐3136
mkm@mkmarinac.com

###

Storage Industry Veteran Mike Wall Joins Amplidata Board

Redwood City, CA – November 2, 2011 – Amplidata, an innovator in unbreakable object- based storage technology, today announced that Michael Wall, president and CEO of Atempo, Inc. was elected to Amplidata’s board of directors. Wall was a founding member of the management team that developed Intel Corporation’s storage division and has over 30 years of industry leadership experience, including 13 years specifically in storage.

“For many years Michael has shown his ability to lead in the storage market, from his work as a general manager at Cray to leading Atempo. His unique experiences in the field will prove to be a valuable asset as a member of Amplidata’s board of directors,” said Wim De Wispelaere, co-founder and CEO of Amplidata. “He will become our fifth board member and his insight will prove valuable and provide a new dimension to our discussions as the company focuses on the future.”

Wall joins industry veterans Kristof De Spiegeleer, serial entrepreneur and chairman and founder of Amplidata; Dominique Pitteloud, partner at Endeavour Vision; and Frank Maene, managing partner at Big Bang Ventures, as well as De Wispelaere, on the board of directors to assist in providing guidance and direction to the company.

“Amplidata is clearly one of the most innovative companies currently in the realm of storage- related technologies. The company holds several key technologies that will become pervasive throughout the storage industry in the foreseeable future,” said Wall. “I feel privileged to be joining such a forward-thinking, exciting and dynamic team to provide my expertise to help guide the future of big data storage solutions over the coming years.”

At Atempo, Wall held a position on the board of directors for three years. As CEO, he is directly responsible for providing strategic insight and guidance to drive the company’s expansion in the market. Prior to joining Atempo, he served as the CEO of DICOM Grid, one of the FASTech 50’s most innovative technology startups. Before joining DICOM Grid, he was one of the founding members of the management team that developed Intel’s highly successful storage business. He also held a position at Cray Research as the general manager responsible for operations in North America.

Wall holds a Bachelor of Arts degree in economics from the State University of New York at Stony Brook as well as a master’s in management sciences from Averill Harriman College for Urban and Policy Sciences at SUNY Stony Brook.

About Amplidata
Amplidata was founded in 2008 when a team of storage veterans started to develop the technology that would become the foundation of AmpliStor, an Optimized Object Storage system for unstructured data. The technology provides the highest storage reliability and availability levels at the lowest possible cost. AmpliStor scales beyond petabytes and requires 50-70 percent less storage capacity to protect data compared to traditional solutions.

The Amplidata team consists of storage experts who also helped build the success of DataCenter Technologies (acquired by Symantec in 2005) and Dedigate (acquired by Terremark in 2005). The development team is responsible for patent-pending distributed storage innovations.

Amplidata is a privately funded company that has received investments from Hummingbird Ventures, Endeavour Vision and Swisscom Ventures. Operational headquarters are at the Innovation Center in IT Valley in Lochristi, near Gent, Belgium. US Headquarters are in Redwood City. R&D facilities are located in Belgium and India, sales and support are represented in a number of countries in Europe and North America. More information can be found at  www.amplidata.com.

Contact
Tom Leyden
+32 473 92 22 11 tom.leyden@amplidata.com

 

###

Amplidata Demonstrates Highly Scalable And Reliable Storage Solution For Massive Cloud Deployments At IDF

New solution is cost-­‐efficient, power-­‐efficient, provides greater performance and increases reliability

Santa Clara, Calif. — September 16, 2011 — Amplidata, an innovator in unbreakable, low power object storage technology, demonstrates the Cloud Builders reference architecture of its next generation AmpliStor system that leverages Intel’s Xeon™ processor technology at Intel Development Forum.

Data storage solutions have come to an impasse. The demand trajectory to store enormous amounts of data continues to rise, but growth remains hindered by the technical limitations of current solutions that store multiple data copies or deploy RAID to protect against disk failures. New solutions are needed to counter the existing problems with operating costs, power consumption and data loss. Amplidata addresses these issues in AmpliStor a durable and reliable storage platform that features industry – leading erasure coding technology to exceed customer durability requirements.

Amplidata’s Amplistor, solves the critical reliability and data integrity issues that RAID is known for on multi-­‐terabyte disk drives. The technology is unbreakable and is in excess of 100,000 times more reliable than existing RAID-­‐based solutions, essentially eliminating the chance of data loss. The new Amplidata solution will provide even greater performance and increase the reliability without compromising the cost per TB.

As a member of the Intel Cloud Builders ecosystem, the Xeon™ optimized AmpliStor reference architecture is a clear demonstration of a converged storage platform. The scalar storage architecture reaps the benefits of Intel’s high-­‐performance processors and provides customized, enterprise-­‐class data durability while minimizing power consumption. The platform scales from a few nodes to multiple datacenters by simply adding storage nodes, to offer private or public cloud storage services across the enterprise WAN or the internet. AmpliStor provides high throughput and parallel data access powered by Intel Xeon processors while improving storage efficiencies and halving power consumption, as it requires fewer drives.

“This reference implementation combines Amplidata’s leading-­‐edge BitSpread technology with Intel’s Xeon™ processors with storage optimization features into a single solution that will eliminate issues facing massive-­‐scale storage for the cloud in one fell swoop,” said Wim De Wispelaere, CEO of Amplidata. “As storage needs become more complex and dynamic, we need to stay ahead of our customers’ needs and provide the highest-­‐quality, best-­‐performing, lowest-­‐cost storage solutions possible. Our capabilities paired with Intel’s lightning-­‐fast and power optimized processors provide customers with an unbeatable storage option.”

About Amplidata
Amplidata was founded in 2008 with a team of storage veterans who developed an Optimized Object Storage (OOS) system specifically for unstructured data. The solution, called AmpliStor, provides “Ten 9’s” of storage durability, high-­‐performance and power efficiency at the lowest possible cost of ownership. AmpliStor scales to Petabytes and beyond, and requires 50-­‐70% less storage capacity to protect data compared to alternative solutions. Amplidata has its operational and R&D headquarters in Lochristi, Belgium, with US operations based in Redwood City, CA. www.amplidata.com.

Contact
Tom Leyden
Amplidata
+32 473 92 22 11 tom.leyden@amplidata.com

Kenn Durrence
The Hoffman Agency for Amplidata (408) 975-­‐3000 kdurrence@hoffman.com

###

Amplidata and QStar Partner to Create Object Storage-based Active Archive Solution

Companies to demonstrate solution of technologies at IBC 2011

Santa Clara, CA / Mary Esther, FL – August 31, 2011 – Amplidata, an innovator in unbreakable Object Storage, and QStar Technologies, a global leader in enterprise class archive and data management software, today announced a partnership to combine technologies and bring a joint solution to market that leverages Amplidata’s  AmpliStor and QStar’s file and archive management platform. The joint solution will be introduced at IBC, Europe’s largest tradeshow for media and entertainment.

This  two-way partnership will  enable both companies to  leverage each other’s technologies, as well as provide an opportunity to broadly market joint solutions created by their products. Amplidata’s customers will benefit from the joint solutions by enabling simplified access to Amplidata’s AmpliStor Optimized Object Storage platform through standard NAS protocols via the QStar file gateway. QStar’s customers will now have access to an ultra-scalable and self-managing Object Storage platform for enabling Petabyte-scale storage archives with a dramatically new low cost of ownership.

QStar’s data management software also provides Amplidata customers with an advanced set of capabilities to enable integration into a tiered storage environment, geographic data replication, and data retention and deletion policies. These capabilities enable advanced solutions to be implemented on AmpliStor including archival solutions with automated policy-based data movement between tiers, disaster recovery with multiple geographically distributed sites, and long-term compliance solutions that enforce data retention & purging requirements.

Amplidata’s AmpliStor is a petabyte-scale Object Storage system for unstructured data applications. It  provides the highest levels of  storage durability and availability at  the lowest possible cost. AmpliStor features patent-pending technology that is optimized for where RAID fails, on multi-terabyte disk drives. The technology enables customers to build active archives that do not require backups and which are highly cost-efficient. By cutting the drive and power requirements by up to 70%, customers can expect up to 90% cost savings over traditional disk storage solutions.

“This partnership provides a tremendous opportunity for any company looking to economically store or archive large amounts of data, from media and entertainment to healthcare and other industries managing large unstructured data” said Riccardo Finotti, President and CEO of QStar Technologies. “When we looked closely at the technology from Amplidata, it was clear that with their BitSpread technology, they have introduced a next generation Object Storage solution, bringing significant advantages to the table over what is currently available”.

“QStar is an ideal partner for Amplidata, as it provides us with a perfect front end for our solution and will significantly improve time to market, something our customers have been asking for,” said Wim De Wispelaere, CEO of Amplidata. “This collaboration of technologies is truly symbiotic as it combines our leading-edge storage solution and preserves the natural way that people are accustomed to storing data, by using QStar’s CIFS / NFS archive gateway.”

The combined solution will be available for a full demonstration at IBC 2011 in Amsterdam,  September  9-13   in  the   Amplidata  booth.   Located   in  Hall   6,  Stand Number 6.A05.

About Amplidata
Amplidata was founded in 2008 with a team of storage veterans who developed an Optimized Object Storage (OOS) system specifically for unstructured data. The solution, called AmpliStor, provides “Ten 9’s” of storage durability, high-performance and power efficiency at  the lowest possible cost of  ownership. AmpliStor scales to  Petabytes and beyond, and requires 50-70% less storage capacity to protect data compared to alternative solutions. Amplidata has its operational and R&D headquarters in Lochristi, Belgium, with US operations based in Redwood City, CA.  www.amplidata.com.

About QStar Technologies
QStar Technologies is a leading provider of enterprise-class archive, data management and disaster  prevention  software  and  solutions.  QStar  offers  a  complete  archive  and  data management platform that is operating system and storage hardware independent. QStar storage virtualization software makes any archive technology easily accessible through standard network protocols. The world’s leading companies rely on QStar for secure, cost effective and reliable storage protection of their valuable digital assets.  www.qstar.com

Contacts
Tom Leyden
+32 473 92 22 11
Tom.leyden@amplidata.com

Linda Thomson
+1 850-895-0905 l.thomson@qstar.com

###