Amplidata Delivers Top Throughput, Says Independent Test

Frankfurt, Germany — 30th October 2012 — Amplidata, an innovator in object storage technology, today unveiled the results of an independent performance test that shows that its scalable AmpliStor® system delivers industry-leading file throughput and maintains this performance even under severe loads. These results were measured on a standard AmpliStor system with power efficient Intel® XEON processors and SATA disk drives, and will be welcomed by IT administrators who are struggling to manage petabytes of unstructured data such as videos and images with traditional storage, and who are striving to meet demanding service level agreements.

According to the report by Howard Marks, analyst at DeepStorage.net, Amplidat a’s scale out storage platform AmpliStor delivered up to 3 GByte/s of read and write throughput in a single rack system – a real-world configuration that can be deployed by many customers at an affordable price point. The system delivered nearly linear scaling as resources are added and maintained performance throughout the test.

Such results clearly negate the traditional belief that object storage systems fail to provide high performance, the report continues. Although such a stance might have been warranted with first generation of object storage systems on the market, today’s object storage systems have evolved to address the storage of large volumes of objects (files), where throughput and large scale durability are most important, rather than small sub-file updates which have been the performance characteristic of traditional NAS and SAN systems.

Importantly, the AmpliStor test system was configured as it is delivered to customers: with standard 3TB SATA disk drives, in an affordable, real world big data configuration. While Amplidata supports optional SSD caching to significantly enhance the performance for repeatedly read content and in WAN environments, it has chosen to perform the tests without caching to demonstrate the marketed leading performance of its erasure coding BitSpread technology and its performance optimised BitDynamics disk pool that provides on-line verification, repair and maintenance with minimal overall system performance impact.

The report, available online, details that AmpliStor delivers:

  • Blazingly Fast Performance over 2.9GB/second. The test system include 24
    Amplidata AS36 storage nodes and three AmpliStor controllers, each configured with
    dual Intel® E5-2650 processors, 64GB RAM and dual 10Gb Ethernet network interfaces. During the test, even with one single controller, the system would routinely deliver performance of over 950MB/s (nearly 1 GB per second) across a wide range of object sizes when multiple streams of data were running in parallel. In addition, performance scaled near linearly until the network connecting the controllers to the storage nodes was saturated.
  • Rock-Solid Throughput as capacity grows. Performance was also tested when the platform was loaded with large volumes of data: this demonstrated results different from many other storage systems which become slower as they start to fill up in capacity, AmpliStor maintained its throughput even with over 85% of its capacity filled and with the team writing new data 95% as fast as when the system was first configured.
  • Performance Even Under Continued Load. Even when the system was 85% full and was repairing after shutting down over 20% of the storage, it retained over 90% of its performance. AmpliStor ultra high-durability comes from the product’s BitSpread patent-pending erasure coding technology that shrinks the occurrence of data loss to less than one in 15 nines or 99.9999999999999% data durability, the highest on the market today.

“We were quite impressed with Amplidata’s systems. The BitSpread advanced erasure coding technology allowed us to read data even in the event of four complete node failures, while performing better than other object storage systems that use object replication for data protection,” said Howard Marks, founder and chief scientist at DeepStorage.net. “We saw over 320MB/s single stream throughput when reading a single 1GB object which is more than twice what such a system could deliver reading the object from a single SATA drive. This is genuinely remarkable performance.”

“This new result certainly will be significant to any IT manager charged with managing growing volumes of data without a linearly growing budget,” said independent blogger Hans De Leenheer who is familiar with AmpliStor. “Every IT manager always is looking for increased performance. The main difference between Amplidata and other object storage providers is that Amplidata objects are not replicated but rather split into many small chunks with an advanced security algorithm on top and then spread across multiple disks and nodes. Besides a huge difference in overhead, the main advantage of Amplidata’s approach is the dramatic increase in throughput – as apparently was quite in evidence.”

“We are thrilled with these results because they support what we already knew: that object storage doesn’t have to come with a compromise on performance but that it can actually help organisations meet their business objectives,” said Tom Leyden, director of alliances and marketing at Amplidata. “Our AmpliStor platform can help organisations from early on as it can easily and quickly scale to meet growing needs. This enables them to focus on designing the most effective data strategy rather that spend time trying to cope with the ever-expanding amount of unstructured data.”

About Amplidata
Founded in 2008, Amplidata provides AmpliStor® optimised object storage solutions for Big Unstructured Data. Its patent-pending BitSpread® erasure coding technology provides the highest storage reliability and performance at the lowest possible cost – scaling beyond petabytes and requiring 50-70% less storage capacity to protect data compared to traditional solutions.

The Amplidata team consists of storage experts behind the success of DataCenter Technologies, Dedigate and Q-layer. Named a “Cool Storage Company” in 2012, Amplidata is privately funded by Intel Capital, Quantum, Swisscom Ventures, Endeavour Vision and Hummingbird Ventures. Operational headquarters are in Lochristi, Belgium with US headquarters in Redwood City and sales and support worldwide. www.amplidata.com.

Contact:
UK: Federica Monsone/Sarrah Morgan
A3 Communications
+44 (0) 1252 875 203
fred.monsone@a3communications.co.uk sarrah.morgan@a3communcations.co.uk
US: Mary Kae Marinac
978-685-3136 mkm@mkmarinac.com

# # #

AmpliStor is a registered trademark of Amplidata. All other trademarks are the property of their respective owners.

McCloud Takes It’s Customers to New Heights with Amplidata’s Scalable Object Storage Platform

Frankfurt, Germany, — 30th October 2012 — Amplidata, an innovator in object storage technology, announced today that leading Dutch service provider McCloud has launched a new cloud storage service to its end user customers based on  Amplidata’s  scale  out  st orag e  platform AmpliStor. The Offering provides a cost-effective solution for backup, archiving and file sharing at both SMB and enterprise organisations.

With a fast-growing customer base placing demands on its storage infrastructure, the McCloud IT team found it was spending more time on management tasks and data migration procedures, while straining to scale upward to meet increased demand. In particular, growth in unstructured data such as videos, images, documents and more, was pushing storage volumes into the petabyte range and threatening to undermine service levels. This called for a new and highly scalable, durable storage solution that was designed to handle this level of capacity.

Now, with the exceptional throughput delivered by the AmpliStor system, McCloud users can upload and manage data in real time. AmpliStor greatly reduces the storage overhead and dramatically increases power efficiency. In addition, by deploying the Amplistor Geo-Spread feature, McCloud was able to distribute user data over multiple data centers in order to avoid data unavailability should any one data center suffer from an outage.

With  AmpliStor’s  BitSpread,  the  company’s  patent-pending  erasure  coding  technology, McCloud’s files are stored with ultra high-durability, reducing the chance of data loss to less than one in 15-9s – that’s 99.9999999999999% data durability, the highest on the market. The product’s erasure coding approach and exceptional performance and throughput gave
AmpliStor the edge with McCloud.

“AmpliStor’s scalability is vital to us as a business and to our customers, and that’s what sold us on Amplidata,” said Ron Kooi, founder of McCloud. “The solution we’ve built is stress-free. AmpliStor allowed us to start out with a system that meets out needs today, and grow it as our service became more successful. Scaling AmpliStor is as simple as adding more nodes to the system, one by one. Data can now be restored even in the event of an entire data center being down.

“We’re highly impressed with the support we received from Amplidata,” Kooi continued. “Our staff spends very little time managing the solution. This allowed us to devote more time supporting our customers, which is our #1 priority.”

Tom Leyden, director of alliances and marketing at Amplidata, said “Very few companies are ready for the explosion of digital data that we are witnessing today. Storing petabytes of unstructured data with traditional storage is simple not a viable solution long-term. Such infrastructure requires too much overhead, consumes too much power and soon becomes a management nightmare. Amplidata helped the McCloud team avoid the Big Data deluge by building a sustainable, scalable storage infrastructure at a fraction of the cost of other systems. We allowed the company to focus on providing a great service for its users, and as a result they have seen a dramatic increase in customer satisfaction. That is critical for any business.”

About Amplidata
Founded in 2008, Amplidata provides AmpliStor® optimised object storage solutions for Big Unstructured Data. Its patent-pending BitSpread® erasure coding technology provides the highest storage reliability and performance at the lowest possible cost – scaling beyond petabytes and requiring 50-70% less storage capacity to protect data compared to traditional solutions.

The Amplidata team consists of storage experts behind the success of DataCenter Technologies, Dedigate and Q-layer. Named a “Cool Storage Company” in 2012, Amplidata is privately funded by Intel Capital, Quantum, Swisscom Ventures, Endeavour Vision and Hummingbird Ventures. Operational headquarters are in Lochristi, Belgium with US headquarters in Redwood City and sales and support worldwide. www.amplidata.com.

Contact
Federica Monsone/Sarrah Morgan
A3 Communications
+44 (0) 1252 875 203
fred.monsone@a3communications.co.uk, sarrah.morgan@a3communcations.co.uk

# # #

AmpliStor is a registered trademark of Amplidata. All other trademarks are the property of their respective owners.

Amplidata’s AS36 Breaks Industry Records on Storage Density, Power Efficiency and Cost-Effectiveness

New AmpliStor Hardware Featuring Release 3.0 Software delivers 1.4 Petabytes/Rack, Superior Cost-Effectiveness, Durability, Low-Power Use For Big Data and Online Storage Applications

REDWOOD CITY, CA and LOCHRISTI, Belgium — 15th OCTOBER 2012 —Amplidata, an innovator in object storage technology, announces its AS36 storage module featuring 12 high-density disks in a 1U rack-mount node. The new system allows CIOs to reduce storage purchase outlays, and reduce floor space and energy requirements by deploying the industry’s densest object storage solution today: 1.4 Petabytes (PB) of storage and 40 power-efficient CPU’s in a single data center rack. Lower physical footprint and power usage allow IT managers to meet Big Data-sized demands for storage at unrivalled cost-effectiveness.

Debuting today at the SNW Fall 2012 conference in Santa Clara, the platform leverages the super-fast Intel® Xeon® processor E3-1220LV2 to deliver the performance of 40 Xeon processor E3 -1220LV2 CPU’s in a rack for Big Data-sized efficiency in key IT activities such as background monitoring, integrity verification, policy updates, and data repair. The Intel Xeon processor E3-1220LV2 delivers superior power efficiency, and expands the number of available disk drives from ten in the previous model, to 12, for a total capacity of 36 Terabytes (TB). These technology enhancements will also be incorporated in new Quantum wide area storage solutions for big data management and archive.

The new AS36 also introduces release 3.0 of the AmpliStor software, which provides key new features that make it even simpler for IT managers to handle extremely large data objects, with support for individual object sizes up to 16 TB, as are increasingly found in Big Data applications in the oil and gas, media & entertainment, and biotech industries. By using AmpliStor with BitSpread, the company’s patent-pending erasure coding technology, these huge files are stored with ultra high-durability, reducing the chance of data loss to less than one in 15-9s – that’s 99.9999999999999% data durability, the highest on the market.

“The cloud is putting inexorable pressure on corporate IT to improve efficiency and effectiveness – and at scale, even seemingly small improvements deliver a big impact,” said Robin Harris, analyst at StorageMojo. “I’ve watched erasure coding technologies such as Amplidata’s advance over the years and believe it holds tremendous potential to rewrite data enter economics in a major way.”

Through the benefits of using Intel processors and advanced software techniques that further capitalize on Amplidata’s patent-pending erasure coding technology, the AS36 system provides numerous performance-, time- and cost-savings:

  • Each AS36 storage module delivers an additional 40% faster throughput compared to previous Amplidata modules, by taking advantage of the new Intel Xeon E3-1220LV2 CPUs that can sustain full-line rate throughput to each node. More throughput means greater performance with lower storage requirements and reduced power costs.
  •  The enhancements in release 3.0 further add helpful time-saving features such as improved parallel data repair, on-line durability-policy changes,
    on-line support for occasional swapping of defect disks, automated on-line
    data migration at storage node refresh and support for mixing storage node capacities in addition to on-line self-healing.
  • With release 3.0 Amplidata significantly improves upon the efficiency of BitSpread with a further 10% reduction in storage overheads. In contrast, storing these huge files in traditional systems isn’t viable, and using mirrored approaches would impact customers with tremendous storage overhead and high costs.

“Data is the new oil, but CIOs don’t have a bottomless pile of cash to throw at storage. They need their storage to be more efficient, and our solutions do exactly that,” said Mike Wall, CEO of Amplidata. “Amplidata’s AS36 solution is inexpensive, it lets CIOs store far more than legacy systems, and it delivers the highest data durability and highest I/O throughput in the business – enough to enable the most demanding applications. We’ve submitted the system for independent performance testing and will be announcing those results in the coming weeks. This is only the start of the impressive performance and throughput upticks you’ll be hearing about from us in the coming months.”

About Amplidata
Founded in 2008, Amplidata provides AmpliStor® optimized object storage solutions for Big Unstructured Data. Its patent-pending BitSpread® erasure coding technology provides the highest storage reliability and performance at the lowest possible cost – scaling beyond petabytes and requiring 50-70% less storage capacity to protect data compared to traditional solutions.

The Amplidata team consists of storage experts behind the success of DataCenter Technologies, Dedigate and Q-layer. Named a “Cool Storage Company” in 2012, Amplidata is privately funded by Intel Capital, Quantum, Swisscom Ventures, Endeavour Vision and Hummingbird Ventures. Operational headquarters are in Lochristi, Belgium with US headquarters in Redwood City and sales and support worldwide. www.amplidata.com.

Contacts
Tom Leyden
+32 473 92 22 11 tom.leyden@amplidata.com

Federica Monsone
Amplidata European PR Representative
A3 Communications
+44 (0) 1252 875 203 fred.monsone@a3communications.co.uk

Mary Kae Marinac
Amplidata US PR Representative
978-685-3136 mkm@mkmarinac.com

# # #

AmpliStor is a registered trademark of Amplidata. All other trademarks are the property of their respective owners.

Amplidata Closes $8M Funding Round with Big Bang Ventures, Endeavour Vision, Intel Capital and Swisscom

 

New capital to accelerate company’s business growth and development

Lochristi, Belgium and Redwood City, CA — 29th February 2012 —Amplidata, an innovator in high-­‐performance object storage technology, announced today that it has completed a Series C round of funding totaling $8 million from investors Big Bang Ventures, Endeavour Vision, Intel Capital and Swisscom.

Amplidata provides AmpliStor, an optimized object storage solution for “big data” applications. It enables customers to deploy petabyte-­‐scale storage infrastructures that meet the highest availability and performance requirements at the lowest possible cost.

Unstructured data stored in public and private content archives represents 80% of the total data storage growth projected for the coming decade. AmpliStor addresses the needs for big data storage as it scales to multi-­‐petabyte capacity and protects data with policy-­‐driven durability to ten nine’s and beyond. Amplidata technology also provides scalable high throughput, which makes it suitable for the most demanding media applications. AmpliStor minimizes the required overhead in disk capacity and resulting power consumption in comparison to typical multi-­‐copy cloud storage implementations. It also features data integrity assurance, and self-­‐healing capabilities to further lower the total cost of the storage system by 50%-­‐70%.

Amplidata’s BitSpread technology provides an ultra-­‐high throughput implementation of erasure coding to optimize data healing and durability. This key component of the AmpliStor solution enables deployment in throughput sensitive applications in a wide range of industries such as Media & Entertainment, in addition to big data archiving applications.

“During 2011, Amplidata gained significant traction with digital media deployments and reference projects such as Montreux Jazz live video archive,” said Dominique Pitteloud, partner at Endeavour Vision in Geneva. “The additional funding will support further development of the sales and support organization in the US, Europe and Asia.”

The demand for more efficient storage products has grown rapidly as data capacities have increased exponentially, placing data center budgets under pressure. With AmpliStor, customers benefit from the system’s scalability and performance while reducing the cost of storing data” said Wim De Wispelaere, CEO of Amplidata. “We are pleased that Big Bang Ventures, Endeavour Vision, Intel Capital and Swisscom have chosen to support Amplidata in this growth round. This investment will allow us to accelerate our business in worldwide big data accounts.”

About Big Bang Ventures
Big Bang Ventures is an early stage venture capital fund for high-­‐growth information technology companies. In addition to providing capital, the fund’s team leverages its extensive operational experience and worldwide network to actively help startups accelerate their growth. Past investments include Avinity (acquired by ActiveVideo Networks); DataCenterTechnologies (acquired by Symantec); Dedigate (acquired by Terremark); Q-­‐layer (acquired by Sun Microsystems) and Clear2Pay, a leading payments technology company. The fund focuses on the ICT sectors of enterprise software/SAAS, digital media and e-­‐commerce, gaming, mobile applications, infrastructure software and storage. The team currently invests from its third fund, called Hummingbird Ventures. For more info, see www.hummingbird-­‐ventures.com.

About Endeavour Vision
Endeavour Vision combines a team of experienced venture capital professionals who have collectively invested in over 80 companies in 12 countries in both the Life Sciences and Information/Communication Technology sectors for the last 20 years. The firm invests in early stage companies which have the potential to become global leaders. Recent investments in the technology sector include Kobojo, Quid, Amplidata, Paper.li, Spartoo and Retailo. For more information, please visit www.endeavourvision.com.

About Intel Capital
Intel Capital, Intel’s global investment and M&A organization, makes equity investments in innovative technology start-­‐ups and companies worldwide. Intel Capital invests in a broad range of companies offering hardware, software, and services targeting enterprise, mobility, health, consumer Internet, digital media, semiconductor manufacturing and cleantech. Since 1991, Intel Capital has invested more than US$10.4 billion in over 1,212 companies in 51 countries. In that timeframe, 194 portfolio companies have gone public on various exchanges around the world and 289 were acquired or participated in a merger. In 2011, Intel Capital invested US$526 million in 158 investments with approximately 51 percent of funds invested outside the U.S. and Canada. For more information on Intel Capital and its differentiated advantages, visit www.intelcapital.com.

About Swisscom Ventures
Swisscom Ventures is the corporate venturing arm of Swisscom AG – Switzerland’s leading telecom operator. The group was founded in 2005 as a division of Swisscom’s group level activities, and is focused on investing in early-­‐stage growth companies with strategic relevance to Swisscom and its operating business lines.”

About Amplidata
Amplidata launched AmpliStor, an Optimized Object Storage solution for big data in 2008 after a team of storage veterans had researched and develop the BitSpread technology over several years. The technology provides the highest storage reliability and performance at the lowest possible cost. AmpliStor scales beyond petabytes and requires 50-­‐70 percent less storage capacity to protect data compared to traditional solutions.

The Amplidata team consists of storage experts who also helped to build the success of DataCenter Technologies, Dedigate and Q-­‐layer. The development team is responsible for patent-­‐pending distributed storage innovations.

Amplidata is a privately funded company that has received investments from Endeavour Vision, Big Bang Ventures, Swisscom Ventures and Intel Capital. Operational headquarters are in Lochristi, Belgium. US Headquarters are in Redwood City. Sales and support are represented in a number of countries in Europe, North America and Asia. More information can be found at www.amplidata.com.

Contacts
Tom Leyden
+32 473 92 22 11 tom.leyden@amplidata.com
Federica Monsone
Amplidata European PR Representative
A3 Communications
+44 (0) 1252 875 203 fred.monsone@a3communications.co.uk
Mary Kae Marinac
Amplidata US PR Representative
978-­‐685-­‐3136 mkm@mkm

Amplidata Names Storage Veteran Mike Wall As New CEO, Wins Additional $6M Funding

Wall’s Industry Depth To Help Company Accelerate Growth And Capture Big
Data Storage Cloud Opportunities; Funding To Fuel Sales and Marketing Expansion

Redwood City, CA and Lochristi, Belgium — September, 12 2012 —Amplidata, an innovator  in  object-based  storage  technology,  announced  today  that  it  has  named storage  industry  veteran  Mike  Wall  as  its  new  CEO.       Wall  has  been  Amplidata’s chairman since April 2012, and replaces founder Wim De Wispelaere who becomes Amplidata’s chief technology officer.   Wall, formerly president and CEO of storage innovator Atempo, was a founding member of the management team that developed Intel Corporation’s storage division.  He brings over 30 years of enterprise IT industry leadership to the opportunity of propelling Amplidata’s growth during this renaissance in enterprise IT as CIOs reinvent their data centers for higher performance at lower cost.

Amplidata today also announced that it received $6 million in additional funding, including funding from new investor Quantum Corp. (NYSE: QTM), a proven global expert in data protection and Big Data management, as well as participation from all previous investors.  Quantum, one of its OEM partners, is integrating Amplidata’s optimized object storage technology into a new family of Big Data management and tiered storage solutions.  Other venture capital investors in this round are Intel Capital, Swisscom Ventures, Hummingbird Ventures and Endeavour Vision.  Today’s funding reflects a total $20 million invested in Amplidata to date.

Amplidata is the leading vendor answering the Big Unstructured Data opportunity by enabling organizations to efficiently monetize their large, mostly inactive data stores. With its Rateless Erasure Coding technology, Amplidata uses “heavy math” to provide petabyte-scale storage infrastructures that meet the highest availability and performance requirements at the lowest possible cost.   Amplidata’s N-way protection allows 100% data accessibility over the extended content lifecycle even when disks fail or entire sites go down.  Its systems reduce the chance for data loss to less than one in
15-9’s — that’s 99.9999999999999% data durability, the highest on the market.

“There’s enormous opportunity for Amplidata as we enter the post-RAID era,” said Mike Wall, CEO of Amplidata.  “I’ve never seen a technology that has so singularly impressed everyone who tests it.  We’re challenging the status quo of traditional data storage infrastructures and making possible what was previously impossible for Big Unstructured Data applications.  Backed by fresh funding and an invigorated team, we’re the name to watch in the object storage sector.”

About Amplidata
Founded in 2008, Amplidata provides AmpliStor® optimized object storage solutions for Big Unstructured Data. Its patent-pending BitSpread® erasure coding technology provides the highest storage reliability and performance at the lowest possible cost – scaling beyond petabytes and requiring 50-70% less storage capacity to protect data compared to traditional solutions.

The Amplidata team consists of storage experts behind the success of DataCenter Technologies, Dedigate and Q-layer.  Named a “Cool Storage Company” in 2012, Amplidata is privately funded by Intel Capital, Quantum, Swisscom Ventures, Endeavour Vision and Hummingbird Ventures. Operational headquarters are in Lochristi, Belgium with US headquarters in Redwood City and sales and support worldwide. www.amplidata.com.

Contacts
Tom Leyden
+32 473 92 22 11 tom.leyden@amplidata.com

Federica Monsone
Amplidata European PR Representative
A3 Communications
+44 (0) 1252 875 203 fred.monsone@a3communications.co.uk

Mary Kae Marinac
Amplidata US PR Representative
978-685-3136 mkm@mkmarinac.com

# #  #

AmpliStor is a registered trademark of Amplidata.  All other trademarks are the property of their respective owners.

Amplidata Is Object (Storage) Of Desire For Quantum

OEM Relationship Reconfirms Amplidata’s Leadership in Big Data Storage Technology

Redwood City, CA and Lochristi, Belgium May 11, 2012 – Amplidata, innovator in optimized object storage technology, today announced that its AmpliStor® XT technology has been chosen by Quantum, a proven global expert in data protection and big data management, for integration into new tiered storage and management solutions Quantum plans to offer. As a result of this OEM relationship, customers will be able to better address the challenges currently presented by Big Unstructured Data.

Increasing corporate knowledge is one of the main reasons behind the trend to store massive amounts of data: organizations want to retain as much information as they can in order to maintain and grow their business advantage. However, traditional disk technologies face reliability, scalability and cost issues when scaled to Petabytes and beyond. Amplidata’s BitSpread™ Optimized Object Storage technology for Big Data, delivers the highest levels of data durability – ten 9’s, fifteen 9’s or beyond – in the market to provide 100% data accessibility over the extended content lifecycle and continuous access to content even when disks fail or entire sites have outages.

With Amplidata’s recently announced extreme throughput version of the BitSpread™ technology, a single system can be scaled across multiple racks to provide up to 10’s of Gigabytes per second of I/O, with near linear scaling of throughput as the system grows. This makes the Amplidata technology the fastest on the market while consuming 50-70% less disk overhead than traditional storage systems.

Amplidata’s technology offers increased availability and accessibility of long-term content while reducing the necessary investments in terms of management time and cost. Customers can scale their AmpliStor system as required by simply adding high density storage nodes on the fly. There is no reconfiguration required, and no forklift upgrades. “Big Data is the new normal for many high-growth market segments including broadcasting genomics, manufacturing and financial services,” said Wim De Wispelaere, CEO of Amplidata. “Amplidata’s optimized object storage allows customers to meet even their most demanding growth predictions about unstructured data with unimagined scalability, and cost efficiency. The partnership confirms the importance of object storage for the industry and clearly identifies Amplidata as the technology leader for object storage and erasure coding technologies,” he said.”

About Amplidata
Amplidata launched AmpliStor, an Optimized Object Storage solution for big data in 2008 after a team of storage veterans had researched and develop the BitSpread technology over several years. The technology provides the highest storage reliability and performance at the lowest possible cost. AmpliStor scales beyond petabytes and requires 50-70 percent less storage capacity to protect data compared to traditional solutions.

The Amplidata team consists of storage experts who also helped to build the success of DataCenter Technologies, Dedigate and Q-layer. The development team is responsible for patent-pending distributed storage innovations. Amplidata is a privately funded company that has received investments from Endeavour Vision, Big Bang Ventures, Swisscom Ventures and Intel Capital. Operational headquarters are in Lochristi, Belgium. US Headquarters are in Redwood City. Sales and support are represented in a number of countries in Europe, North America and Asia. More information can be found at www.amplidata.com.

Contact
Tom Leyden
+32 473 92 22 11 tom.leyden@amplidata.com
Federica Monsone
Amplidata European PR Representative
A3 Communications
+44 (0) 1252 875 203
fred.monsone@a3communications.co.uk
Mary Kae Marinac
Amplidata US PR Representative
978-685-3136 mkm@mkmarinac.com

Amplidata Debuts AS30 Object Storage Module at NAB

50% More TB, While Using About The Same Power As a 60-Watt Light Bulb; Enables Greener Data Centers and Enables over One Petabyte per Rack

Redwood City, CA and Lochristi, Belgium— 16th April 2012 — Amplidata, an innovator in high-performance object storage technology, announced today the immediate availability of the AS30 storage module for the AmpliStor XT Storage System for Big Data. Featuring 30TB of capacity in a compact, modular 1U form factor, Amplidata’s AS30 module is bigger, greener, and exceptionally suited for Big Unstructured Data applications found in media & entertainment applications, as well as other markets. The AS30 provides 50% more storage capacity than Amplidata’s previous generation of appliance. In addition, because it uses 30% less power than other storage appliances, the AS30 offers the industry’s highest energy efficiency, requiring only 2.2 Watts per TB (idle) and 3.3 Watts per TB (under load) – roughly the equivalent power of a 60-watt light bulb for the entire 30TB module. An AmpliStor system utilizing the AS30 can deploy 1.2PB of storage capacity in a standard data center rack, and can span multiple racks for ultra-dense multi-petabyte deployments.

The AS30 is the centerpiece of Amplidata’s AmpliStor optimized object storage solution for “big data” applications, and was announced today timed with the National Association of Broadcasters (NAB) event in Las Vegas.

Amplidata’s AS30 enables customers to deploy petabyte-scale storage infrastructures that meet the highest availability and extreme throughput requirements at the lowest possible cost. This storage module leverages low-power 3TB SATA disk drives and low-power processor technology to reduce energy consumption, and utilizes them in a parallel processing storage pool. Compared to traditional RAID systems, the AS30 is 70% more power efficient, dramatically reducing energy bills and cost of ownership.

Combined with the AmpliStor high-performance Controllers, and Amplidata’s unique BitSpread erasure encoding software, the AS30 provides a breakthrough in total storage system power efficiency at only a few Watts per Terabyte, without any sacrifices in throughput for Big Data applications. The system protects data stored on the AS30 to the ten
9s, 15 9s or beyond as enabled by BitSpread erasure coding software, which ensures bit- perfect data integrity protection for every stored object against all forms of errors or corruption.

“With 4K and 3D video formats, Media & Entertainment is certainly a major force in driving Petabyte scale storage requirements for big unstructured data,” said Randy Kerns, senior strategist at The Evaluator Group.  “With its high-density, low-power storage solution, Amplidata’s AmpliStor with the AS30 storage module are a highly-efficient answer to Big Data demands particularly for media & entertainment applications requiring live video archives.  The BitSpread forward error correction using erasure coding answers the Media & Entertainment market demands for absolute data integrity as well,” he said.

“AmpliStor was designed to dramatically reduce the cost of storing petabytes of big unstructured data, and with the AS 30 we’re taking storage density to an even greater level,” said Wim De Wispelaere, CEO of Amplidata.  “With the AmpliStor XT controllers we are now able to provide near-linear scaling of throughput at multi-gigabytes per second – speed that allows even Big Data payloads to be processed at blazing speed.   And these low-power AS
30 nodes enable data centers to deploy Petabytes of storage capacity per rack given the
power delivery limitations within the data center.”

AmpliStor fully leverages 10 Gigabit Ethernet network interfaces to provide scalable, high- throughput in conjunction with industry-leading power efficiency. AmpliStor’s BitSpread Erasure Coding is unique in enabling these levels of throughput, storage durability and low- cost of ownership.

Amplidata’s AS30 is priced starting under $0.60 per Gigabyte.  Amplidata is showcasing the
AS30 at today’s NAB show in Las Vegas its booth #SL 12507.

About Amplidata
Amplidata launched AmpliStor, an Optimized Object Storage solution for big data in 2008 after a team of storage veterans had researched and develop the BitSpread technology over several years. The technology provides the highest storage reliability and performance at the lowest possible cost. AmpliStor scales beyond petabytes and requires 50-70 percent less storage capacity to protect data compared to traditional solutions.

The Amplidata team consists of storage experts who also helped to build the success of DataCenter Technologies, Dedigate and Q-layer. The development team is responsible for patent-pending distributed storage innovations.

Amplidata is a privately funded company that has received investments from Endeavour Vision, Big Bang Ventures, Swisscom Ventures and Intel Capital. Operational headquarters are in Lochristi, Belgium. US Headquarters are in Redwood City. Sales and support are represented in a number of countries in Europe, North America and Asia. More information can be found at  www.amplidata.com.

Contact
Tom Leyden
+32 473 92 22 11 tom.leyden@amplidata.com

Federica Monsone
Amplidata European PR Representative
A3 Communications
+44 (0) 1252 875 203
fred.monsone@a3communications.co.uk

Mary Kae Marinac
Amplidata US PR Representative
978-685-3136 mkm@mkmarinac.com

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Michael Wall Appointed Executive Chairman of Amplidata Board of Directors

Redwood City, CA and Lochristi, Belgium – April 11, 2012 –  Amplidata, innovator in unbreakable object-based storage technology, today announced that it has appointed current board member Michael Wall as executive chairman of its board of directors. In this role, Wall will  advise  senior  management  on  growth  strategies  and  help  accelerate  Amplidata’s business worldwide.

Wall,  a  founding  member  of  the  management  team  that  developed  Intel  Corporation’s storage division, has over 30 years of industry leadership experience, including 14 years specifically in storage.  His previous roles include president and CEO at Atempo.

Wim De Wispelaere, co-founder and CEO of Amplidata, says “Mike is an industry veteran and has impressive  experience  in the storage  industry  at a global  scale.  We will greatly benefit from his continued expertise and guidance as we strengthen Amplidata’s position as a leader in storage technology innovation.”

Commenting on his appointment, Wall adds, “I am delighted to accept a more active role with Amplidata.  Legacy  RAID  based  storage  systems  are  incapable  of maintaining  necessary levels  of  data  resiliency  and  performance  to  support  21st   century  Big  Data  applications. Amplidata is clearly changing the way big unstructured  data is stored and it is one of the
most innovative players currently in this market. ”

Amplidata’s board members also include:

  • Kristof De Splegeleer, founder of Amplidata, Wim De Wispelaere, founder and CEO
  • Dominique Pitteloud, partner at Endeavour Vision
  • Frank Maene, managing partner at Big Bang Ventures

Wall holds a Bachelor of Arts degree in Economics from the State University of New York at Stony Brook as well as a Masters of Management Sciences from Averill Harriman College for Urban and Policy Sciences, at SUNY Stony Brook.

About Amplidata
Amplidata launched AmpliStor, an Optimized Object Storage solution for big data in 2008 after a team of storage veterans had researched and develop the BitSpread technology over several years. The technology provides the highest storage reliability and performance at the lowest possible cost. AmpliStor scales beyond petabytes and requires 50-70 percent less storage capacity to protect data compared to traditional solutions.

The Amplidata team consists of storage experts who also helped to build the success of DataCenter Technologies, Dedigate and Q-layer. The development team is responsible for patent-pending distributed storage innovations.

Amplidata is a privately funded company that has received investments from Endeavour Vision, Big Bang Ventures, Swisscom Ventures and Intel Capital. Operational headquarters are in Lochristi, Belgium. US Headquarters are in Redwood City. Sales and support are represented in a number of countries in Europe, North America and Asia. More information can be found at  www.amplidata.com.

Contact
Tom Leyden
+32 473 92 22 11 tom.leyden@amplidata.com

Federica Monsone
Amplidata European PR Representative
A3 Communications
+44 (0) 1252 875 203
fred.monsone@a3communications.co.uk

Mary Kae Marinac
Amplidata US PR Representative
978-685-3136 mkm@mkmarinac.com

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Amplidata Takes Big Data Head On With AmpliStor XT Object Storage

Major New Release of AmpliStor System Software Adds eXtreme Throughput (XT) for Big Unstructured Data Applications

Lochristi, Belgium — April 4, 2012 —  Amplidata, an innovator in high-performance object storage, announced today AmpliStor XT, the latest version of its system software featuring major enhancements in performance and functionality for handling Big Unstructured Data in media, online, scientific and live archive applications. This major new release empowers its users with eXtreme Throughput (XT) and a wide set of enhancements for:

  • Performance: dramatic speedups in throughput plus new object caching features. The nearly linear scaling of throughput makes AmpliStor XT the perfect complement to Big Unstructured Data applications.
  • Streamlined application development: API enhancements for http/REST and .Net applications speed up development and provide enhanced security for online applications
  • Ease of management: with an improved GUI for monitoring and reporting, SNMP support to allow alerting and browsing in common frameworks, and automated installation of Petabyte scale and beyond deployments.

With this latest version, a single AmpliStor system can be scaled across multiple racks to provide up to 10’s of Gigabytes per second of I/O, with near linear scaling of throughput as the system grows. Each individual AmpliStor Controller delivers up to 750 Megabytes per second of aggregate throughput, enabling a single system rack with multiple controllers to provide multi-gigabytes per second of throughput. This throughput is essential for many of today’s mission-critical applications in media and entertainment, finance and medical industries. Enhancements to Amplidata’s patent-pending BitSpread Erasure Coding software, the industry’s first rateless erasure coding, now allows AmpliStor to drive 10 Gigabit Ethernet network interfaces to full capacity per storage controller.

AmpliStor XT incorporates a new object caching capability that allows AmpliStor controllers to be configured with variable sized object caches in either solid state (SSD) or hard-drive (HDD) based caches. The capability further optimizes the performance of AmpliStor for applications where objects are accessed repeatedly, or for geographically-spread deployments where objects are retrieved over higher-latency (WAN) based networks. This avoids repeated transfers of objects and allows immediate access once objects have been cached in the controllers.

“Amplidata’s technology is unique: rateless erasure coding ensures extreme data durability and their high-performance codec gives the speed needed to handle Big Data,” said Robin Harris, chief analyst at StorageMojo.com.   “Combined with the innate scalability of object storage, Amplidata brings welcome capabilities to live archive applications managing huge capacities.”

Rapid application development and integration is critical to Big Data deployments.  AmpliStor XT provides numerous enhancements to streamline these applications.

  • The AmpliStor http/REST interface now supports extensible metadata, to enable applications to store and manage custom key/value pairs to augment object payloads.
  • To better support online and cloud-based applications, a new authentication capability is enabled through http/REST.
  • For customers developing applications in Microsoft environments, AmpliStor XT provides a native .Net SDK to AmpliStor storage services, enabling complete development in the .Net framework.

In addition, AmpliStor XT includes a major set of management upgrades that further augments the AmpliStor value proposition of enabling very low operating costs.

  • To maximize the productivity of administrators, enhancements to the AmpliStor GUI include detailed performance monitoring, trending and graphing capabilities.
  • Management of large system deployments is streamlined through installation and upgrade capabilities, allowing multiple storage nodes or racks to be added in parallel.
  • The system supports full SNMP alerts and traps, plus browsing of system parameters through an SNMP MiB.
  • It also offers improved management of the system platform, including advanced disk management and mixed density storage pools.

“Our AmpliStor XT software directly addresses customer requirements for very fast ingest of and access to Big Data, and improved manageability at large scale,” said Wim De Wispelaere, CEO of Amplidata.  “Customers and partners are now AmpliStor-enabling their applications for use cases that support both online and live archives applications including those dealing with the eXtreme Throughput required for media and scientific payloads.”

About Amplidata
Amplidata launched AmpliStor, an Optimized Object Storage solution for big data in 2008 after a team of storage veterans had researched and develop the BitSpread technology over several years. The technology provides the highest storage reliability and performance at the lowest possible cost. AmpliStor scales beyond petabytes and requires 50-70 percent less storage capacity to protect data compared to traditional solutions.

The Amplidata team consists of storage experts who also helped to build the success of DataCenter Technologies, Dedigate and Q-layer. The development team is responsible for patent-pending distributed storage innovations.

Amplidata is a privately funded company that has received investments from Endeavour Vision, Big Bang Ventures, Swisscom Ventures and Intel Capital. Operational headquarters are in Lochristi, Belgium. US Headquarters are in Redwood City. Sales and support are represented in a number of countries in Europe, North America and Asia. More information can be found at  www.amplidata.com.

Contact
Tom Leyden
+32 473 92 22 11 tom.leyden@amplidata.com

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Amplidata Analyzes Big Data Challenges For Media & Entertainment At Digital Asset Mgmt. (DAM) Conference

New Ways To Turn Un-­mined Data Into Gold To Be Presented In Panel Discussion,  Wednesday, February 22 In Los Angeles, CA

Redwood City, CA. And Lochristi, Belgium, February 15, 2012  – Amplidata along with Warner Brothers and other media and entertainment (M&E) industry leaders will discuss the challenges presented by “Big Data” applications – and new ways to capitalize on them -­‐      at the Createasphere Digital Asset Management (DAM) conference on Wednesday, February 22 in Los Angeles, CA.

The M&E industry knows the pain of unstructured data all too well, with its rich media content repositories demanding massive storage capacity, scalability and performance, particularly as the amount of video and image content, geospatial data, and other large documents continues to grow.  Traditionally M&E end users have employed file-­‐oriented storage as their primary data storage approach.  However as the industry hits the limits of what file systems can handle, many organizations are embracing newer object storage paradigms as a way to optimize efficiency and reduce costs.

In this panel discussion, moderated by former storage industry analyst and blogger Robin Harris (www.storagemojo.com), Amplidata and three other leading firms will examine the issues linked to scope and size of data that has moved past terabytes and into multi-­‐petabyte scale. After a perspective on the challenges faced by one such executive at Warner Brothers, the panel will discuss the difference between Big Data as applied to the analytics function, and Big Data as unstructured data -­‐   and what this means for the media & entertainment industry.  It will survey technologies for building live, scalable and cost efficient archives behind smart applications, and review such considerations as optimized data transfer requirements and the importance of separating the storage and application layers. Attendees will leave the session with a new insight on ways to turn their organizations’ un-­‐mined information gold into new services and revenues.

Amplidata is a leading provider of object storage solutions, a new paradigm that can efficiently store massive amounts of unstructured data via its patent-­‐pending BitSpread erasure coding technology, the highest levels of data durability. This key component of its AmpliStor object storage appliance enables the system to be deployed in a wide range of Big Data archiving applications, and across a broad spectrum of industries such as Media & Entertainment.

WHAT:  “Big Challenges with Unstructured Information”

WHO: Tom Leyden, Amplidata, along with Robin Harris, StorageMojo.com, and executives from Warner Brothers, MarkLogic, and BitSpeed

WHEN: Wednesday, February 22, 2012 at 3:30 p.m. PT

WHERE:  Beverly Hilton, Los Angeles, CA

About Amplidata
Amplidata was founded in 2008 by a team of storage veterans who developed the technology that
would become the foundation of AmpliStor, an Optimised Object Storage system for unstructured data. The company is privately-­‐funded with investments from Hummingbird Ventures, Endeavour Vision and Swisscom Ventures. Operational headquarters are at the Innovation Center in IT Valley in Lochristi, near Gent, Belgium, with US Headquarters in Redwood City, Calif. www.amplidata.com

Contact
Tom Leyden Amplidata
+32 473 92 22 11 tom.leyden@amplidata.com

Federica Monsone
European PR Representative for Amplidata
A3 Communications
+44 (0) 1252 875 203
fred.monsone@a3communications.co.uk

Mary Kae Marinac
US PR Representative for Amplidata
978-­‐685-­‐3136
mkm@mkmarinac.com

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